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In the fast-paced world of digital marketing, the right tools are the key to boosting your creativity, efficiency and success. Here I share the ones that I use in my daily life so that you can also boost your strategies.
Design: visual impact
In the visual universe of marketing, presentation matters. I use a variety of tools to create images and static content to connect with my audience:
Canva
Canva offers an intuitive and versatile platform that allows me to design graphics, flyers, banners and more, quickly and professionally.
Adobe Creative Cloud
I have at my disposal tools such as Photoshop, Illustrator and Figma, which allow me to create high-quality, customised designs to suit different styles and needs.
Video editing:
Videos are a more than powerful tool in digital marketing. To edit them effectively, I use:
CapCut and Inshot
These applications are ideal for quick and basic edits, adding effects, music and subtitles to create engaging content in no time.
Adobe Premiere Pro
When the complexity of the project increases, Adobe Premiere becomes my ally to achieve professional and polished results.
Content programming: consistency and efficiency
Consistency in content programming is key to maintaining relevance and engagement with the community. For that, I rely on:
META Business Suite and Metricool
These tools allow me to schedule social media posts efficiently, optimising time and maximising the impact of my strategies.
Communication without boundaries: I keep in touch
Effective communication is fundamental to the success of any plan. To interact with my clients and colleagues, I use different options:
Mail, Slack, Discord and Whatsapp
I tailor my choice of communication platform according to each client's particular preferences and needs, ensuring smooth and unhindered communication.
Reporting: transparency and analysis
Transparency of results is essential to maintain customer confidence. I use tools such as:
Google Sheets and Google Slides
These tools allow me to generate detailed reports and stunning visual presentations, facilitating understanding and decision making.
Powerful campaigns: reaching your audience
In the world of paid advertising campaigns, diversity and targeting are key. My preferred platforms include:
Google Ads, LinkedIn Ads and META
These platforms allow me to reach specific audiences and maximise the impact of my advertising campaigns through effective targeting and optimisation strategies.
Copywriting: the importance of words
Effective writing is essential to convey clear and persuasive messages. To improve the quality of my texts, I use:
Deepl and ChatGPT
Deepl helps me with accurate translations when I need to write in other languages, while Chat GPT expands my information and helps me refine my texts, which travel from my notes on my phone to documents in Google Docs.
Organisation: staying on track
Organisation is essential. I use tools such as:
Trello, Notion and Google Sheets
These platforms allow me to stay organised, plan projects and collaborate with teams efficiently, adapting to the preferences and needs of my clients.
If you found this content useful and interesting, I want to hear from you! Leave me a comment.
